Screen NSW is a statutory authority established to assist, promote and strengthen the screen industry in NSW so as to promote Australia’s cultural identity, encourage employment in all aspects of screen production, encourage investment in the industry, enhance the industry’s export potential, encourage innovation and enhance quality in the industry.

Through its funding programs and skilled staff Screen NSW:

• supports the screen production sector to make quality projects that create jobs and grow stable businesses in the State;
• provides advice and information to improve capability in the sector and enable industry practitioners to participate in the global industry;
• funds and promotes new forms of screen content and use of technology;
• collaborates with industry to create opportunities; and
• facilitates all aspects of filming in NSW to make it the most attractive State for screen production.

 

We prioritise people, this means we:

• Respect people and their contributions
• Strive for professional behaviour at all levels
• Value diversity
• Collaborate and share information
• Appreciate the giving and receiving of constructive feedback
• Aim for mutual understanding

 

We prioritise stakeholders, this means we:

• Listen and respond
• Make it easy to do business
• Keep our stakeholders informed
• Are open in our dealings
• Are accessible
• Demonstrate value add in all that we do

 

We prioritise results, this means we:

• Focus on strategically important issues
• Look to the future
• Deliver services our stakeholders need
• Measure and report our performance
• Have an in-depth understanding of the sector
• Build comprehensive and relevant market intelligence

By 2015 we aim to ensure NSW maintains the major share of national production and that other leading creatives will be looking to relocate to NSW to help grow a respected, vibrant and sustaining industry. We also see an opportunity for Sydney to become the centre of production for digital projects over the next three years.

We want great stories to reach wider audiences and this objective will guide our thinking, our analysis and our decisions over the next three years.

We aim for Screen NSW to be recognised as a key player in ensuring NSW is the first choice for screen production in Australia; we will invest our energy, skills and resources in building a growing industry that is able to reap the benefits of screen production investment in NSW and that contributes to the well being of NSW.

 

Screen NSW forms part of NSW Trade and Investment in the NSW Government and as such contributes to a strong NSW economy that builds resilient communities. We have a direct organisational relationship with Arts NSW and we will work closely together in pursuit of the NSW Government’s objectives.

We must be able to demonstrate that we add value not only as an organisation that is part of the public sector community but also in the investments we make and in the decisions we take each day. A primary objective is to show the value of the investment of the public monies entrusted to the Screen NSW board and management. We must also be able to minimise the time and effort involved in dealing with our organisation.

We understand clearly the public sector resource pressures that prevail now and are likely to continue into the future which makes it even more essential for Screen NSW to act with prudence, integrity and professionalism in all that we do.

The strategic landscape is shifting rapidly especially with technology which is changing the way stories are being shared and watched. The needs of the sector stakeholders are also changing, as are audience patterns. As an organisation Screen NSW must be able to interpret trends in our environment and be skilled at balancing and addressing a range of objectives.

Against that background we need to be active, agile and proficient in ensuring we provide appropriate support and quality advice to our stakeholders.

 

Over the period 2013 to 2015 Screen NSW will focus its attention on 5 key areas in order to achieve our vision for the future and to meet the expectations and needs of our key stakeholders. These areas will guide our decision making especially in how we allocate our resources. The strategic areas are:

1. Project and people support
2. Advice and information
3. Promotion of NSW and NSW production sector
4. Stakeholders
5. Governance

1: Project and people support to grow a viable and vibrant industry in NSW

STRATEGIES	PRIORITIES FOR YEAR ONE
1. Ensure we understand fully industry needs	• Consult/survey key stakeholders on needs
2. Gather market intelligence that is relevant and has the potential to influence decisions about the industry	• Communicate regularly with production companies, sales agents and distributors
3. Offer a suite of funding and professional and audience development programs that address industry needs and regional needs	• Review current programs every 12 - 18 months
4. Deliver professional development opportunities, workshops and events	• Present an annual timetable of workshops and events; fund organisations to deliver professional development opportunities. workshops and events in metropolitan and regional areas

 

 

 

 

 

 

2: Advice and information that help shape decisions

STRATEGIES	PRIORITIES FOR YEAR ONE
1. Focus on information and advice that adds high value	• Consult with industry on areas of need
2. Ensure evidence underpins our advice to key decision makers and stakeholders	• Review current evidence base and fill any gaps
3. Ensure our internal information systems are robust, relevant and up-to-date	• Determine if any hard data needs to be collected and whether it is available internally
4. Share information with stakeholders on a timely basis	• Review newsletter frequency and content, website content and frequency of updating

 

 

 

 

 

 

 

 

 

3: Promotion of NSW and NSW production sector as the premier state for quality and volume of screen production in Australia

STRATEGIES	PRIORITIES FOR YEAR ONE
1. Advocate for federal incentives that are competitive internationally and domestically	• Continue to participate actively in Ausfilm and Ausfilm events
2. Leverage federal incentives to attract production to NSW	• Develop and promote incentives through websites, direct communications, industry events and build awareness
3. Promote diversity of NSW locations, production centres (regional infrastructure), facilities and cast and crew	• Pitch locations; build and promote locations images database
4. Promote “film friendly” NSW	• Launch 2012 film friendly protocol and premier’s memorandum
5. Adopt the “easy to do business with NSW” philosophy in all our interactions	• Ensure terms of trade and processes are transparent and published on website
6. Celebrate successes and Australian culture, voices and stories	• Include success stories regularly in enews and on website; propose stories for Max Express; support events that showcase screen projects and the NSW production sector
7. Leverage industry action plans and international officer and international Premier trips	• Respond to recommendations of task forces; Provide relevant information to international officers and to Government for international visits

 

 

 

 

 

 

5: Governance that creates confidence in our ability to deliver the outcomes expected of us

STRATEGIES	PRIORITIES FOR YEAR ONE
1. Ensure our people are skilled, energised and empowered	• Encourage staff members to take up relevant industry training opportunities; exchange information internally
2. Ensure our strategies are aligned with NSW Trade and Investment and Arts NSW	• Agree and codify relationships and responsibilities between Arts NSW and Screen NSW
3. Ensure our organisational structure and business model are fit for purpose	• Review staffing structure to support the strategic plan
4. Ensure a risk management philosophy underpins all that we do	• Identify risks for the organisation and strategies to address those risks
5. Ensure our reporting provides a clear assessment of our performance and the utilisation of resources	• Report against the strategic plan annually

 

 

 

 

 

 

 

 

 

 

5: Governance that creates confidence in our ability to deliver the outcomes expected of us

STRATEGIES	PRIORITIES FOR YEAR ONE
1. Ensure our people are skilled, energised and empowered	• Encourage staff members to take up relevant industry training opportunities; exchange information internally
2. Ensure our strategies are aligned with NSW Trade and Investment and Arts NSW	• Agree and codify relationships and responsibilities between Arts NSW and Screen NSW
3. Ensure our organisational structure and business model are fit for purpose	• Review staffing structure to support the strategic plan
4. Ensure a risk management philosophy underpins all that we do	• Identify risks for the organisation and strategies to address those risks
5. Ensure our reporting provides a clear assessment of our performance and the utilisation of resources	• Report against the strategic plan annually

 

 

 

 

 

 

 

The object of the Office is to assist, promote and strengthen the screen industry in New South Wales so as to promote Australia's cultural identity, encourage the employment of Australians in all aspects of screen production, encourage investment in the industry, enhance the industry's export potential, encourage innovation and enhance quality in the industry.

1. The Office has the following functions in order to further its object:

• to provide financial and other assistance to the screen industry in carrying out the industry's activities in New South Wales and to disseminate information about those activities;
• to provide financial and other assistance for persons (including directors, producers, actors, writers and technicians) whose work in the screen industry merits encouragement;
• to provide financial and other assistance for script and project development for screen;
• to contribute, financially and otherwise, to the work of film festivals and markets;
• to assist in the promotion of public interest in film as a medium of communication and as an art form and in the development of an informed and critical film audience;
• to provide policy and support services and advice to Government agencies on the production of films and sound recordings;
• to advise the Minister on the operation of the screen industry in New South Wales;
• to undertake the production of films or sound recordings on its own behalf or for any other person, body or organisation (including any Government agency);
• to carry out such obligations and responsibilities determined by the Minister as may be necessary for the maintenance and administration of the film catalogue vested in the Office.

2. The Office has the power to do all things that may be necessary or convenient to be done for or in connection with the exercise of its functions. The power includes, but is not limited to, the following:

• the power to lend or grant money on such terms as it thinks fit;
• the power to acquire, or enter into agreements or arrangements with respect to the acquisition of, rights (whether exclusive or non-exclusive) in or in respect of a film or sound recording;
• the power to enter into agreements or arrangements that entitle the Office to receive a share of the proceeds from the sale, hire, distribution, broadcasting or any other exploitation of a film or sound recording in respect of which the Office has provided assistance financially or otherwise;
• the power to impose such charges or fees in respect of access to, or use of, any of the resources, facilities or services of the Office as the Office thinks fit;
• the power to act as trustee of money, films, sound recordings or other property vested in the Office upon trust or to act on behalf of the Government, or a Government agency, in the administration of a trust relating to films or sound recordings or to matters connected with films or sound recordings.