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Screen Connects webinar: FORESEEBALE, using data to discover and validate pathways to audience , News

Screen Connects webinar: FORESEEBALE, using data to discover and validate pathways to audience

How can screen practitioners and storytellers work with data to develop more engaging content and find global audiences?


Data is challenging and shifting the dynamics of the screen market. Today, most of the streaming giants (Netflix, Stan, Amazon) have adopted a data-driven approach to commissioning and distribution – with profound results. So how can we as storytellers harness this tool? Discover how data analytics can be applied at every stage of your project, from ideation to distribution, and how the insights it provides can help drive new audience and market opportunities.

This webinar will introduce a new Australian data analytics service FORESEEABLE.

Date: Tuesday 11 May 2021

Time: 10:30 AM - 11:30 AM AEST

Register now via Crowdcast.

“Traditionally, data has been viewed as the enemy of creativity. At FORESEEABLE, we have devised a strategic path that enables data to become an ally for every creative producer.”

Georgia Woodward, co-founder FORESEEABLE.

FORESEEABLE supports commercial storytellers to apply data insights to the development, production, and distribution of screen content, from ideation to delivery, across all genres and platforms. The Foreseeable team brings hands-on production experience and deep data and strategy knowledge to work with you to unlock the power of your ideas and guide you to success.

Presenter Georgia Woodward is an award-winning producer and content strategist. She has worked in production for factual, children’s, lifestyle, and reality programming for broadcasters such as Seven, ABC, and the Nine Network. She is the producer of the multi-award-winning short, Staying the Night (winner of the Audience Award for Best Short Film at Mardi Gras Film Festival 2019). She has also delivered multi-platform content and strategies for some of the top local and international brands including Qantas, Mattel, Salesforce, Seek, Oracle, and Amazon.

Georgia began working with data analytics in 2018, creating audience-first content strategies. Two years ago, she was approached by Charles Sturt University to deliver its content strategy across all its social media and communications platforms. In less than 12 months, Georgia’s content strategy drove the university's ranking from #59 in audience reach and engagement to ranking #7 in Australia, consolidating its place in the top ten. Georgia is now the Head of Content Strategy, and a co-founder of Foreseeable, a company that supports commercial storytellers to apply data insights to the development, production and distribution of screen content, from ideation to delivery, across all genres and platforms.

MC for this event is Create NSW Principal Researcher, Research and Evaluation, Strategy and Advocacy, Cassandra Carolin.

This webinar will be live-captioned.

Participants will have the opportunity to engage in a question and answer session with Georgia after her presentation.

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